The United Arab Emirates, synonymous with luxury and innovation, has become a beacon in the global beauty landscape. A burgeoning hotspot for beauty enthusiasts, the UAE boasts a range of homegrown brands that have carved a niche in the international market. This burgeoning scene is not just about glamour but also about pioneering approaches to beauty and wellness. Let’s take a closer look at these trailblazing brands.

Huda Beauty: A Global Phenomenon

Huda Kattan’s journey from a beauty blogger to the founder of one of the most successful global beauty brands is nothing short of inspiring. Huda Beauty, with its roots in Dubai, has revolutionized the beauty industry with its high-quality products, ranging from iconic eyeshadow palettes to luscious lipsticks. The brand’s constant innovation keeps it at the cutting edge, making it a favorite among beauty aficionados worldwide.

Shiffa: Organic Skincare Revolution

Created by Dr. Lamees, Shiffa is more than just a skincare brand; it’s a therapeutic journey. Using potent organic ingredients, this brand combines the wisdom of nature with the precision of science. From addressing acne to refining pores, Shiffa’s products offer holistic skincare solutions, embracing the concept of healing and rejuvenation.

Odist: Vegan Beauty Redefined

Odist emerged in 2020 with a line of vegan makeup brushes, quickly establishing itself as an ethical beauty brand. It caters to a growing demand for cruelty-free and sustainable beauty tools, offering quality and performance without compromising on ethical values.

Shirley Conlon Organics: Nature’s Touch

Emphasizing the power of organic ingredients, Shirley Conlon Organics offers products that are gentle on the skin yet effective against pollutants and makeup. The brand’s philosophy centers around nurturing the skin’s natural barrier, ensuring long-term health and radiance.

Kayali: Fragrances with a Middle Eastern Flair

Kayali, envisioned by Huda and Mona Kattan, delves deep into the art of Middle Eastern perfume layering. This fragrance brand has mastered the blend of traditional scents with modern flair, creating perfumes that are both familiar and exotic. Each scent, whether it’s the rich vanilla or the classic musk, tells a story of heritage and luxury.

Skin Story: Clean and Versatile Makeup

In Dubai, Skin Story is redefining makeup with its clean beauty ethos. Designed for women who love makeup but are conscious of ingredients, Skin Story’s products allow for a natural glow and easy application, ideal for the on-the-go lifestyle.

IZIL: Moroccan Tradition Meets Modern Skincare

IZIL, created by Mouna Abbassy, is a tribute to Moroccan beauty traditions. Offering a range of products for skin and hair care, this brand combines natural ingredients with effective formulations, ideal for combating the harsh weather conditions of the Middle East.

KJ Serums: Simplifying Skincare

Kathryn Jones’s KJ Serums has revolutionized the skincare market in Dubai since 2017. By focusing exclusively on serums, this brand offers potent, hand-blended formulas that cater to a variety of skin types, delivering remarkable results with simple yet powerful ingredients.

Nina Ubhi Cosmetics: Lashes for Every Occasion

Nina Ubhi, a renowned makeup artist in the UAE, has extended her expertise to a range of cosmetics, focusing on lashes. These lashes are designed to enhance the natural beauty of the wearer, suitable for various faces and occasions. Available across multiple retailers, Nina Ubhi Cosmetics makes professional-grade beauty accessible to all.

Project bYouty: Cruelty-Free Beauty Haven

As a trailblazer in the cruelty-free beauty movement, Project bYouty has emerged as a significant e-commerce platform in the UAE. It offers an extensive selection of ethical beauty brands, catering to consumers who prioritize both quality and ethical standards in their beauty purchases.

111SKIN: Luxurious Post-Surgical Care

Founded by Dr. Yannis Alexandrides, 111SKIN began as a range of products developed for post-surgical skincare. Today, it offers a variety of products like the NAC Y²™ complex, designed to address multiple skin concerns, from aging to environmental damage. The brand combines clinical expertise with luxurious formulations, offering a spa-like experience at home.


The UAE beauty industry is a vibrant mix of tradition, innovation, and luxury. These brands have not only captured the essence of the region’s rich cultural heritage but have also embraced modern trends and ethical practices. They represent the dynamic spirit of the UAE, a place where tradition meets innovation, and luxury meets responsibility. As the global beauty industry evolves, these UAE-based brands are poised to play a significant role, driving trends and setting new standards. Their stories of success are not just a testament to their quality but also to the growing influence of the Middle East in the global beauty narrative.

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